Lynn Petrak

Brands and retailers can work together to build strong relationships, driving sales and awareness for both players

Building mutually beneficial relationships between brands and retailers

08.03.2021

Strong partnerships between pet food and treat suppliers and pet specialty retailers can drive sales and awareness for both players.

Packaging strategies to help brands stand out on-shelf and online

Effective packaging strategies that set brands apart from the pack

04.13.2021

By Lynn Petrak

As consumer preferences change, so does pet food packaging, and it is increasingly important for brands to stand out on the shelf and online.

Packaging trends for pet food and treats

Pet food, treat packaging innovations leading the pack

03.09.2021

By Lynn Petrak

New and different packaging formats, materials and visual appeals that are literally changing the shape of this market.

Reducing the environmental impact of pet food packaging through bio-based materials, reusable packages and recycling programs

Sustainable packaging remains priority for pet parents, brands

12.08.2020

By Lynn Petrak

A majority of pet owners are willing to pay more for sustainable pet food and treat packaging, meaning this topic is still a hot-button issue for manufacturers and packaging suppliers.

Human brands are entering the pet food and treat space to capitalize on humanization and premiumization trends.

Blurring the lines between people food, pet food

09.01.2020

By Lynn Petrak

More and more human brands, including those that represent celebrities, are entering the pet market to capitalize on industry trends toward humanization and premiumization.

Single-serve Thinkers meat sticks are among Plato Pet Treat’s top selling SKUs.

Emerging pet food, treat packaging trends suggest less is more

06.02.2020

By Lynn Petrak

Consumer demands for humanization, convenience and portion control are steering some products toward single-serve and sample-sized packaging.

Stand-up pouches, flexible packaging and cartons offering sustainability and convenience features are giving processors and consumers additional options to the traditional canned format.

Can alternatives rolling into the pet food, treat space

03.17.2020

By Lynn Petrak

Stand-up pouches, flexible packaging and cartons offering sustainability and convenience features are giving processors and consumers additional options to the traditional canned format.