The company has split its pet food and feed division into two brands: Trigea for pet food and Crespeo for feed.

The company has secured $12 million in total Series A funding, which it plans to use to expand its product offerings and its team.

Rob Ferguson, general manager of pet food and snacks for The J.M. Smucker Company, highlighted the company’s success in “reinvigorating” its cat food and treat portfolio.