The pet food and treat manufacturer announced new freeze-dried products and an updated merchandising display for its freeze-dried raw chew products.

The manufacturer has released a line of limited-ingredient dog treats, new packaging and formulation for its existing ORIJEN freeze-dried pet diets, and launched a consumer-focused council to provide transparency about its processes.

The company will invest approximately $50 million in the facility and expects to break ground as soon as June 2019 in Seward, Nebraska.