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Sales and Marketing

Home » Topics » Trends » Sales and Marketing
  • 041321 packaging strategies lead

    Effective packaging strategies that set brands apart from the pack

    04.13.2021
    By Lynn Petrak
    As consumer preferences change, so does pet food packaging, and it is increasingly important for brands to stand out on the shelf and online.
  • 040821 now fresh rebrand lead

    Petcurean updates packaging, launches new website for NOW FRESH pet foods

    04.08.2021
    By Jordan Tyler

    The rebrand also includes minor formulation changes, a new tagline and stand-alone social media profiles.

  • 040321 nielsen crisp lead

    Crisp joins NielsenIQ Connect Partner Network to improve market data

    04.03.2021
    By Jordan Tyler

    The programmatic commerce platform expects to enhance its real-time data offerings for food and beverage brands.

Read More
  • 033121 spins indiepet lead

    SPINS to provide data, analytical support for independent pet retailer association

    03.31.2021
    By Jordan Tyler
  • 032621 nielseniq product trends lead src.ewastudio

    Niche pet food formats poised for growth in pet specialty

    By Jordan Tyler
  • 030921 merrick campaign lead

    Merrick kicks off largest advertising campaign to-date

    By Jordan Tyler
  • 022621 annamaet canine companion rebrand lead

    Annamaet rebrands Canine Companion treat line

    By Jordan Tyler
  • 021121 better choice wilson lead

    Former Merrick leader joins Better Choice Company

    By Jordan Tyler
  • 021021 stellachewy valentines lead

    Stella & Chewy’s helping pet owners treat dogs for Valentine’s Day

    By Jordan Tyler
  • 020321 treatibles sales partnerships lead

    Treatibles supports sales, marketing with 2 partnerships

    By Jordan Tyler
  • 012121 matrix partners virtual booths lead srckaspars grinvalds

    Matrix Partners creating virtual show booths for pet industry brands

    By Jordan Tyler
  • 012021 loftware nicelabel lead

    Loftware, NiceLabel join forces to expand labeling solutions

    By Jordan Tyler
  • 011921 building brand loyalty lead

    Tried and true strategies for building brand loyalty

    By Scott Wilson
Read More

Authors

  • Jordan tyler
    Jordan Tyler
  • Pet Food Processing Staff
  • Jennifer Barnett Fox
  • Lynn Petrak
  • Arvin Donley
  • Jennifersemple 2018
    Jennifer Semple
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