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Sales and Marketing

Home » Topics » Trends » Sales and Marketing
  • 060722 winning at e commerce lead

    Gaining an edge in e-commerce

    06.07.2022
    By Richard Rowlands

    Experts share tips on how pet food brands can stand out in the crowded, complex channel.

  • 060222 veterinary lead src.jackf stock

    Understanding veterinary pet food claims

    By Jordan Tyler

    Vet-formulated, vet-recommended and vet-reviewed — what each claim means from a regulatory standpoint and among consumers.

  • 051622 barkbox new cmo lead

    Marketing leader joins BARK to support pet food expansion

    By Nicole Kerwin

    Cindy Gustafson, formerly of Weight Watchers, will serve as the company’s new chief marketing officer.

Read More
  • 041922 pattern data lead

    Pattern reveals the effect of COVID-19 on e-commerce demand

    By Nicole Kerwin
  • 041522 matrix partners represent cocotherapy lead

    CocoTherapy teams up with Matrix Partners

    By Nicole Kerwin
  • 033122 nielseniq acquisition lead

    NielsenIQ expands capabilities with acquisition

    By Nicole Kerwin
  • 033122 natural balance lead

    Natural Balance showcased new product packaging, dog foods at Global Pet Expo

    By Nicole Kerwin
  • 121421 packaging innovations lead

    Consumer demand driving convenience, sustainability in pet product packaging

    By Allison Gibeson
  • 111521 omega plus crs lead

    Omega Plus partners to accelerate US brand development

    By Jordan Tyler
  • 101821 hofseth cla lead

    Maker of Brilliant Salmon Oil partners to boost US sales

    By Jordan Tyler
  • 101421 newsom recycling bill lead src.pavel

    California governor signs bill to weed out misleading recyclability claims

    By Jordan Tyler
  • 080321 indie retail lead

    Building mutually beneficial relationships between brands and retailers

    By Lynn Rogers
  • 071521 mintel tree top lead src.caftor

    Pet owner interest in functional formulas here to stay, with digestive health topping the list

    By Jordan Tyler
Read More

Authors

  • Jordan tyler
    Jordan Tyler
  • Pet Food Processing Staff
  • Jennifer Barnett Fox
  • Lynn Rogers
  • Arvin donley
    Arvin Donley
  • Jennifersemple 2018
    Jennifer Semple
More Authors
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