Gaining an edge in e-commerce06.07.2022By Richard RowlandsExperts share tips on how pet food brands can stand out in the crowded, complex channel.
Understanding veterinary pet food claimsBy Jordan TylerVet-formulated, vet-recommended and vet-reviewed — what each claim means from a regulatory standpoint and among consumers.
Marketing leader joins BARK to support pet food expansionBy Nicole KerwinCindy Gustafson, formerly of Weight Watchers, will serve as the company’s new chief marketing officer.
Pet owner interest in functional formulas here to stay, with digestive health topping the listBy Jordan Tyler