ORRVILLE, OHIO — The J.M. Smucker Company’s Milk-Bone dog treat brand has launched a new innovation — a limited-edition Vanilla Glaze Flavor Biscuit for dogs. The brand developed the treat in partnership with Dunkin’, seeking to provide pups with a more humanized treat offering.

The treat is inspired by Dunkin’s well-known donuts for humans, and align with Smucker’s continued humanization strategy in the pet space. The new Milk-Bone treats are dipped and drizzled in a vanilla yogurt flavored coating, topped with sprinkles, and complete with a hole in the middle, reminiscent of a donut. 

Source: The J.M. Smucker Co.

According to Smucker, the Vanilla Glaze Flavor Biscuit allows pet parents and their dogs to enjoy their favorite treats together. 

“Milk-Bone is proud to offer products that help pet parents celebrate and connect with their canine companions,” said Jasen Cusick, director of dog treats marketing at Smucker. “Whether it’s celebrating traditional holidays or taking their pup with them to the coffee drive through, it’s important to us to provide products that foster those moments of joy and connection.”

Read more about pet treat products.