Pitmasters Myron Mixon and Rodney Scott are the faces of the campaign.

Pet food companies are adjusting their marketing strategies to better communicate with today’s younger pet parents.

The campaign represents a significant investment for the pet food brand. 

Designed to provide felines with an elevated dining experience, the new product can be used as an appetizer, meal topper, mix-in or treat. 

The brand launched an ad campaign focusing on closing the “gap” between the number of treats dogs and cats are given.

The new design for the canned cat food will feature bold, eye-catching colors.

The pet industry sales representative group expanded into Colorado, Wyoming, Utah and New Mexico.

During the 2025 Pet Food Conference, BSM Partners’ Michael Johnson provided valuable insights on what consumers are seeking from the pet food industry. 

AI Blueprints by Crisp can help CPG brands with challenges in sales, assortment planning, supply chain optimization and more.