Scoular rolls out rebranding, new website 11.23.2020 By Arvin Donley The company unveiled a new logo, brand identity and redesigned website, adding the tagline to reflect its 128-year history.Read More
Online focus groups offer advantages amid pandemic and beyond 11.19.2020 By Jordan Tyler Matrix Partners’ web-enabled focus groups providing safe, efficient and more diversified consumer research for its pet brand partners.Read More
Market research firms offer product attribute insights for CPG brands, retailers 11.05.2020 By Jordan Tyler IRI and Label Insight have expanded their partnership to help brands and retailers identify consumer trends and opportunities for growth.Read More
Nutro gearing up for new dog food formulas, packaging 11.02.2020 By Jordan Tyler The dog food brand will launch its new look in early 2021.Read More
GA Pet Food Partners rolls out improved website 10.30.2020 By Jordan Tyler The new site offers engaging multimedia content and information about the company’s key processes, capabilities and initiatives.Read More
Leading supply chain solutions provider bought by IRI 10.12.2020 By Jordan Tyler The Chicago-based market research firm is expanding its supply chain analytics capabilities through its acquisition of Retail Solutions, Inc.Read More
BarknBig reveals new branding, expands distribution 10.02.2020 By Jordan Tyler The dog bone and chew brand has partnered with two distributors in the western United States to carry its newly rebranded products.Read More
Milk-Bone offers Halloween-themed products for dogs and owners 10.02.2020 By Jordan Tyler The brand has launched a line of matching face mask and bandana sets for dogs and their owners, which come with a Mini Milk-Bone treat sampler.Read More
Alex Morgan becomes brand ambassador for Stella & Chewy’s 09.30.2020 By Jordan Tyler The world champion soccer player will support the Wisconsin pet food manufacturer through a year-long collaborative partnership.Read More
Carnivore Meat Company adds regional account specialist 09.24.2020 By Jordan Tyler Cat Fages will manage sales and distribution of the company’s Vital Essentials and Vital Cat brands in the Mountain and lower Midwest regions of the United States.Read More