The two companies will leverage each other’s capabilities to develop new products and tools to help manufacturers and retailers succeed in a changing marketplace.
While its pet food segment remains The J.M. Smucker Company’s most profitable business, cat food and dog treats are outperforming the company’s premium dry dog foods by leaps and bounds.
The premium dog food brand has partnered with a leading investor, Initialized Capital, to pilot a “text-to-buy” platform for mobile ordering, customer support and dynamic marketing.