TORONTO — CULT Food Science Corp. announced that its subsidiary Further Foods Inc. has launched an influencer marketing campaign to promote the awareness of the Noochies! cultivated pet food brand to consumers in North America. The marketing aims to direct connect with consumers through content creators.

Noochies! Freeze Dried Dog and Cat Snacks were launched in Canada in early June. According to CULT, Noochies! Freeze Dried Dog and Cat Snacks are the world’s first freeze-dried, high-protein, nutrient-rich pet treats developed without the use of factory farming. 

As part of the new marketing campaign, Further Foods has partnered with more than 100 influencers who are passionate about pets and to help amplify a positive message about the brand to their followers. The company will closely collaborate with the influencers to help consumers gain a better understanding of the proprietary ingredients in Noochies! and how the product differentiates itself from others on the market.

“We are committed to making Noochies! a household name among pet owners,” said Mitchell Scott, chief executive officer of CULT Food Science. “These strategic partnerships allow us to connect with our target audience more effectively, driving growth and shareholder value. The collaboration with influencers is a significant step toward achieving our goals.”

Further Foods will collaborate on the campaign with its digital marketing partner Pilothouse to help boost the influencer content. The companies also plan to leverage the generated social media content to help grow North American sales of the Noochies! brand.

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