Cat Fages will manage sales and distribution of the company’s Vital Essentials and Vital Cat brands in the Mountain and lower Midwest regions of the United States.
The market research firm has highlighted opportunities for cat product proliferation, ingredient and sourcing claims, private label brand growth and other opportune areas for the industry to grow.
The e-commerce CPG company has entered the pet market with its initial line of complete-and-balanced dog and cat foods, treats and other pet essentials.
The functional salmon oil supplement brand by Hofseth BioCare has partnered with Astro Loyalty to offer promotional and marketing assets to its independent retail partners.