TORONTO — CULT Food Science Corp. announced May 14 that its Noochies! pet nutrition brand has partnered with Pilothouse Digital, a digital marketing agency, to help enhance the brand’s marketing efforts and boost consumer engagement.

Pilothouse specializes in digital marketing solutions to help scale direct-to-consumer (DTC) brands. The company focuses on customer acquisition, sustainable growth and the scalability of companies’ marketing efforts. It has worked with top brands and companies including Four Sigmatic, Songfinch, Tru Earth and Unilever, according to Pilothouse, generating more than $500 million in direct revenue for its partners. All this makes the firm an “ideal partner” for Noochies!, according to CULT. 

“The entire team at Pilothouse is very excited about partnering with Noochies! to begin marketing efforts directly to consumers,” said Dan Norcia, director of partnerships at Pilothouse Digital. “We believe Noochies! is ideally positioned in the animal health and pet nutrition space to build a large consumer base.”

Through the partnership, CULT will leverage Pilothouse’s extensive experience in marketing to ramp up consumer awareness of the Noochies! brand, as well as drive engagement and sales. According to CULT, the partnership will help advance Noochies! position in the market and allow it to attract new consumer segments. 

“We are thrilled to ramp up our efforts with Pilothouse,” said Mitchell Scott, chief executive officer of CULT. “Their proven success in scaling marketing efforts seamlessly aligns with our growth objectives. We anticipate seeing impactful results in the short term, enhancing value for our stakeholders.”

In addition to its marketing partnership with Pilothouse, CULT’s subsidiary Further Foods Inc. announced a partnership May 21 with Pawmates, an app that connects dog parents with essential services and other pet parents. 

Through this particular partnership, Further Foods will leverage Pawmates’ app to spotlight the Noochies! brand, raise consumer awareness and advance its DTC strategy. Pawmates’ app allows users to discover a range of pet-related services and products. 

“I’m excited to be partnering with Noochies! to bring sustainable pet treats to our engaged Pawmates community,” said Colin Jarvis-Gaum, founder and chief executive officer of Pawmates. 

By collaborating with Pawmates, Noochies! seeks to become a top choice for health-conscious, sustainably minded pet parents. Noochies! will be prominently featured on the Pawmates app, allowing consumers to learn more about the brand.

“This partnership with Pawmates represents a significant opportunity to introduce our innovative Noochies! product directly to a highly engaged and targeted audience,” Scott said. “As we expand our market presence, collaborations like this are invaluable for driving growth and enhancing shareholder value through strategic community engagement.”

These partnerships are just part of CULT’s recent moves to ramp up its pet nutrition platform

Stay up to date on the latest pet food processing industry headlines on our News page.