BURLINGTON, MASS. — Wellness Pet Company announced May 29 the appointment of Allison Giorgio to chief marketing officer. Giorgio has experience in developing innovative and “game-changing” brand and marketing strategies for consumers, according to Wellness Pet. She will leverage her 20-plus years of experience to help the pet nutrition company optimize its customer experience.

Prior to joining Wellness Pet, Giorgio worked for PUMA North America for 18 years, most recently serving as vice president of marketing through which she managed a team of more than 60 across marketing and communications. During her time at PUMA, Giorgio led the development of integrated marketing strategies and experiences for its portfolio businesses. Prior to PUMA, she held various marketing roles at Boston Ski & Sports Club, Sudbury Health and Fitness Connection, and Annie’s Homegrown.

At Wellness Pet, Giorgio joins the senior leadership team. She will help propel the company’s brand strategy and creative marketing to further define Wellness Pet’s voice and advance consumer awareness to support growth. 

“As we continue to provide premium nutrition options for cats and dogs, it’s vital that we build our brand and engage with the next generation of pet parents in new and innovative ways,” said Reed Howlett, chief executive officer of Wellness Pet. “Allison brings deep integrated marketing capabilities and expertise to strengthen our current connections and relevancy with pet parents. We are eager to welcome her onto our senior leadership team to lead brand storytelling and consumer experiences that showcase our purpose-led operations: making the healthiest natural and nutritious food and treats for the pets that depend on us.”

Giorgio added, “Wellness Pet recognizes the critical roles marketing and communications play in creating memorable moments and messages that drive its business objectives and results. The scientifically proven products, commitment to wellbeing for pets and pet parents, and people-first culture make the company incredibly exciting to join. I look forward to being part of this dynamic industry and working with the senior leadership and marketing teams to further foster meaningful connections between Wellness Pet and the pets and pet parents we serve.”

Giorgio has a master’s degree in business from Boston University and a bachelor’s degree in international business and marketing from Northeastern University. 

Read more about personnel changes throughout the industry.