Matrix Partners will provide the pet CBD brand with a variety of marketing services to help raise brand awareness.

The campaign will advertise Hartz’s Delectables wet cat treats.

Angela Bartlow has been appointed to brand integrity administrator and Grace Thompson has been appointed to digital marketing specialist.

According to recent data from NielsenIQ, the omnichannel pet category is gaining significant traction.

Experts share tips on how pet food brands can stand out in the crowded, complex channel.

Vet-formulated, vet-recommended and vet-reviewed — what each claim means from a regulatory standpoint and among consumers.

Cindy Gustafson, formerly of Weight Watchers, will serve as the company’s new chief marketing officer.

The company found demand for pet food and supplies via Amazon has soared since the start of the pandemic.

The marketing agency will help the pet company grow its brand awareness and connect with consumers.

The company has acquired ciValue, a SaaS provider of AI technology to retailers worldwide.