RYE, NY. — Right Way Reps, a sales representation company for the pet industry, has announced its expansion into the Midwest. Through this latest expansion, the company will now cover 36 out of the 48 contiguous United States.

Founded by Braeden Ruud, who also founded human-grade pet food company Raised Right, and Adam Jacobson, Right Way Reps aims to modernize the retail sales process for the pet industry. Leveraging Ruud’s experience in the pet industry and Jacobson’s expertise in pet retail, Right Way Reps uses technology to provide brands with a transparent sales journey and help them understand their return on investment.

Since its launch in October 2022, Right Way Reps has rapidly expanded its footprint from the Southwestern region to the Pacific Northwest and Northeastern United States and to the Southeast.  

In the Midwest, Right Way Reps will now cover Ohio, Indiana, Illinois, Kentucky, Michigan, Wisconsin, Minnesota, Iowa, Missouri, Kansas, Nebraska, and South and North Dakota.

“We’re very excited to start servicing the Midwestern United States due to the sheer number of amazing stores in this region of the country,” Jacobson said.

The company currently represents several pet nutrition and care brands including Savage Cat, Diggin’ Your Dog, Raised Right, SuperSnouts Hemp Company, HuggleHounds, Einstein Pet, Lord Jameson, Nugget’s Healthy Eats, and The New Zealand Natural Pet Food Co.

“We’ve had brands reaching out to us requesting representation in the Midwest for some time now, so we are thrilled to be expanding into these states,” Ruud said.

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