Third quarter net sales for its North America Pet business were flat.

Ulyana Fitsa will lead brand sales in Western Europe while maintaining her current position as global chief supply chain officer.

The pet industry sales representative group expanded into Colorado, Wyoming, Utah and New Mexico.

Joel Katz has been appointed to lead sales strategy and drive growth in North America for the brand.

Luke Mullins has assumed the position to help drive Primal’s next phase of growth. 

The pet food brand is partnering with the business development company to enhance its business growth strategy.

Willie Post has been named executive director of US sales for the company.

Paul Eastman will work with key retail partners as Evanger’s Midwest territory sales director. 

Ralf Stürznickel will help the company advance its growth.

The company has hired a new CFO, VP of sales, marketing and commercialization, and director of sales.