The company has added three new personnel to support its PureBites brand.

Mike Krahn joined the team from Hershey Salty Snacks, where he was senior director of Walmart and Sam’s Club.

Doug Siegal joined the natural pet food company as vice president of sales. 

The APPA released its “2025 State of the Industry Report,” showing a rise in online shopping and an increase in premium pet food purchases. 

The APPA released its “2025 State of the Industry Report,” detailing record-high sales for the US pet industry, growth in cat ownership, and evolving consumer purchasing trends.

Third quarter net sales for its North America Pet business were flat.

Ulyana Fitsa will lead brand sales in Western Europe while maintaining her current position as global chief supply chain officer.

The pet industry sales representative group expanded into Colorado, Wyoming, Utah and New Mexico.

Joel Katz has been appointed to lead sales strategy and drive growth in North America for the brand.

Luke Mullins has assumed the position to help drive Primal’s next phase of growth.