OVERLAND PARK, KAN. — ZIWI USA, Inc. announced the addition of Julie Daigle as key account manager for the company’s West region. Daigle brings more than 20 years of diverse experience in the pet food industry to her new role with the air-dried pet food company.

“Julie brings a wealth of knowledge and expertise to the ZIWI team, which will help us grow and foster our relationships with integral key accounts within the industry,” the company said in a statement.

Daigle’s career in the pet food industry includes various roles such as territory sales manager for Chuck Latham Associates, Inc., West Coast region manager for Ware Manufacturing Inc., and director of sales for Instinct.

“Her passion for the industry stems from a genuine love for animals and a commitment to providing them with the highest quality nutrition,” the company said.

Daigle’s experience has provided her with an in-depth understanding of the market, customer preferences and the regulatory landscape. This insight has helped her develop effective sales strategies, exceed targets, and forge strong relationships with clients and partners, according to the company.

Read more about personnel changes throughout the industry.