BENTONVILLE, ARK. — BSM Partners, a full-service research, consulting and innovation firm serving the pet care industry, has welcomed Brent Kirn to its leadership team as vice president of sales and marketing. He brings more than three decades of relevant experience to the new role.

Throughout his career, Kirn has held several technical sales and service roles specific to companion animal nutrition. He has formerly served as regional sales manager with Diamond V Mils, territory sales manager of Trouw Nutrition USA’s Companion Animal division, strategic account manager of pet foods at DSM (now dsm-firmenich), and most recently account manager and pet food specialist with Zinpro Corporation.

“We have long admired Brent’s marketing and technical acumen and are thrilled that he has joined our team as we continue to expand our capabilities and footprint,” said Nate Thomas, co-founder of BSM Partners. “Brent will bring a high level of rigor and discipline to our efforts, helping us provide meaningful solutions for BSM’s clients across the pet care space.”

Kirn will leverage his vast experience in global and North American animal health and nutrition to support BSM Partners’ clients in the pet care sector.

“Working closely with BSM’s world-class advisors, I look forward to helping companies identify and then achieve their most important strategic goals,” Kirn commented.

Kirn earned his bachelor’s and master’s degrees in animal science from the University of Missouri-Columbia.

Read more about personnel changes throughout the industry.