The company has opted to offer its new line of functional cat treats available through Chewy only, until Jan. 1, 2021, to accommodate pandemic-related shifts in the retail landscape.
The company partnered with CSIRO, Australia’s national science agency, to optimize a joint health supplement formula for dogs, protecting sensitive ingredients until they are activated during digestion.
Five hundred US pet owners surveyed by the company said they are prioritizing pet food formulated with vitamins and nutrients that support immune system health.