ST. LOUIS — Dogswell, owned by Whitebridge Pet Brands, launched a new high-protein performance dog treat on Oct. 15, designed to offer energy and hydration for active dogs.
The product, Dogswell ENERGY Extended Activity Fuel, comes in a mousse texture and is formulated with chicken and coconut oil as sources of protein and MCT [medium-chain triglycerides]. The formula also includes pumpkin to aid in digestion and a highly digestible egg protein.
“More people today are enjoying outdoor activities such as hiking, biking and swimming with their dogs,” said Joe McIver, senior brand manager for Dogswell. “Participation in canine competitive sports like agility and dock diving is also on the rise. Dogswell ENERGY Extended Activity Fuel is the perfect treat for pet parents to take along when their dog will be engaging in lengthy or intense physical activity. It’s a healthy, easy way to boost your pet’s stamina and hydration.”
ENERGY Extended Activity is packaged in single-serve tubes for on-the-go feeding. The treats can be administered straight from the tube.
Read more about new pet food and treat products.