Halle Berry partners with HAPPYBOND on functional Elixir line 08.27.2021 By Jordan Tyler The pet supplement company teamed up with Berry’s rē•spin platform.Read More
Dr. Marty launches functional freeze-dried treats 08.26.2021 By Jordan Tyler The brand has introduced four vet-formulated recipes under its new Better Life Bites™ Wellness Treats portfolio.Read More
Angel investors raise $2 million for Wolf Spring 08.25.2021 By Jordan Tyler The funding will help the functional pet water supplement brand build out its product portfolio and distribution.Read More
Zesty Paws to be acquired by H&H Group 08.24.2021 By Jordan Tyler The Florida-based pet supplement company will grow H&H Group’s recently established Pet Nutrition & Care portfolio.Read More
Austin and Kat launches first meal toppers 07.16.2021 By Jordan Tyler The new Joint Support line represents the brand’s first non-CBD pet product.Read More
Spending on specialty pet food up in the US, Canada 07.16.2021 By Jordan Tyler According to Sensibill, pet spending has increased by more than 115% in both countries since May 2020.Read More
Pet owner interest in functional formulas here to stay, with digestive health topping the list 07.15.2021 By Jordan Tyler Mintel and Tree Top, Inc. share key pet food market trends, including the rise of meal toppers, natural and functional claims, and pet treat sales.Read More
Slideshow: 80+ new products launched so far this year 06.29.2021 By Jordan Tyler In the first six months of 2021, dozens of brands have launched a wide range of new pet food, treat, topper and supplement products.Read More
Canidae adds functional, ‘home-cooked’ cat foods 06.28.2021 By Jordan Tyler The company introduced Canidae Goodness, a line of solutions-based dry cat diets, and Balanced Bowl, a line of wet diets inspired by home-cooked meals.Read More
Meal topper trends: offering mealtime merits for dogs and cats 06.22.2021 By Jordan Tyler Humanization, personalization and variety are all embodied by the emerging category of meal toppers and mix-ins for pets.Read More