Online focus groups offer advantages amid pandemic and beyond 11.19.2020 By Jordan Tyler Matrix Partners’ web-enabled focus groups providing safe, efficient and more diversified consumer research for its pet brand partners.Read More
Pet product firm hires business development leader 02.03.2020 Larry Cobb will join Matrix Partners to accelerate growth for the company, expand its portfolio and further establish its presence in the market.Read More
Independent pet retailers adopting digital tools to drive store sales 01.22.2020 By Pet Food Processing Staff NexPet and Grandma Mae’s Country Naturals have partnered with Directworks-Moblico to provide geo-targeting capabilities for brick-and-mortar stores.Read More
Marketing firm expanding in 2020 to support pet, people brands 12.16.2019 By Jordan Tyler The firm, MarketPlace, has added a creative studio to its St. Louis headquarters and a satellite location on the west coast.Read More
Stella & Chewy’s joins digital marketing platform 11.20.2019 By Pet Food Processing Staff Good Boy Studios’ Pet Parade mobile app is able to demographically target pet owners to engage them with premium pet industry brands.Read More
Fiberstar rolls out new-and-improved website 11.15.2019 By Pet Food Processing Staff It features digital tools such as tutorials and ingredient usage data, as well as technical topics to educate and engage visitors.Read More
Redbarn adds educational resources, ingredient transparency to new website 11.14.2019 By Pet Food Processing Staff The brand has focused its new site around product safety and education.Read More
Classic Meow Mix jingle reinvented 11.13.2019 By Pet Food Processing Staff These remixes are part of a campaign to give the cat food brand a “modern kick.”Read More
Wentz promoted to marketing manager at Duravant subsidiary 09.04.2019 By Pet Food Processing Staff Shayla Wentz will lead advertising and public relations initiatives and manage the company’s overall brand awareness in her new role.Read More
WellPet fills head marketing position 07.31.2019 By Pet Food Processing Staff Clark Reinhard will oversee the company’s six global brands as chief marketing officer.Read More