Pet Wants hires marketing VP to support sales growth 09.29.2021 By Jordan Tyler Emily Roberts has joined the pet food producer and franchise as vice president of marketing.Read More
Matrix Partners unveils new website 08.17.2021 By Jordan Tyler The new site design showcases the agency’s work with established and emerging pet products brands.Read More
Canidae looking to expand sales, marketing and manufacturing staff 06.08.2021 By Jordan Tyler The pet food company has partnered with Talent Works on a new recruitment strategy expected to support continued growth.Read More
Portland Pet Food appoints new marketing lead 06.02.2021 By Jordan Tyler The company has promoted Peter Christiani from marketing manager to head of marketing.Read More
GEAPS, Purdue offer discounted sales, marketing courses 05.24.2021 By Holly Demaree-Saddler The Grain Elevator and Processing Society has partnered with the Center for Food and Agricultural Business (CAB) at Purdue University to offer discounted training for GEAPS members.Read More
Frozen, freeze-dried pet food company hires first marketing director 03.18.2021 By Jordan Tyler Zoe Kharasch joins Tucker’s Raw Frozen to lead digital content, web development and social media efforts.Read More
Merrick kicks off largest advertising campaign to-date 03.09.2021 By Jordan Tyler The pet food and treat company will reiterate key aspects of its pet nutrition products through several media outlets.Read More
Former Merrick leader joins Better Choice Company 02.11.2021 By Jordan Tyler Ryan Wilson has joined the company as vice president of marketing.Read More
Matrix Partners creating virtual show booths for pet industry brands 01.21.2021 By Jordan Tyler The marketing firm is helping companies maintain a competitive edge as industry events continue to be moved online.Read More
Tried and true strategies for building brand loyalty 01.19.2021 By Scott Wilson How to engage with consumers effectively, with pandemic-era considerations in mind.Read More