RIVER FALLS, Wis. — Fiberstar, Inc. announced Nov. 12 it has launched a new website to improve customer experiences and highlight its Citri-Fi natural citrus fiber products, along with other clean-label ingredient solutions, for the pet food, food and beverage markets.
“Fiberstar’s new website is full of simple digital tools. As a result, our global customers can quickly learn about our clean label functional citrus fiber,” says John Haen, president and CEO of Fiberstar. "Our goal is to reduce the learning curve. Therefore, companies can cut development time to market."
Tutorial videos, ingredient usage data, technical topics and news items are all featured on Fiberstar’s new website. Additionally, Citri-Fi’s certifications are listed, which include FSSC22000, Non-GMO Project and GRAS.
The new website is also more mobile- and tablet-friendly and promotes Fiberstar’s social media accounts, including LinkedIn, Twitter, Facebook, YouTube and Pinterest.
Read more about Fiberstar’s Citri-Fi products available to pet food manufacturers.