Michael Crawford will help drive data-driven initiatives for the technology company’s social media app, Pet Parade, as its new strategic advisor.

Ben Wright was promoted to president of the family-owned business, succeeding his father, Bud Wright, who will remain chairman and CEO.

Michel Picandet will be in charge of the company’s three global brands, including Compac and BBC Technologies.

NexPet and Grandma Mae’s Country Naturals have partnered with Directworks-Moblico to provide geo-targeting capabilities for brick-and-mortar stores.

Tracey Wilson, Chris Bonifati and Corinne Stoutenberg will all play key planning and management roles in the organization’s signature trade show.

Superior Farms Pet Provisions developed two new dog chews made from Corium, which is high in collagen, to offer safe dog treats with functional benefits.

BIOMIN, an affiliate of ERBER Group, aims to study animal nutrition, mycotoxin detoxification and gut performance, with support from the Institute of Animal Sciences of the Chinese Academy of Agricultural Sciences.

Vic Mason will succeed Jacinthe Moreau as president of the organization, and Chris Clevers will become the new chairman.

United Petfood has purchased private label manufacturer Effeffe Petfood.

The two companies have co-operated in the US, Canada and Russia over the last few years.