RYE, NY. — Right Way Reps is expanding its footprint into the southeastern United States, following its expansion into the Pacific Northwest and Northeast earlier this year, as well as several southwestern states in the back half of 2022.
The pet industry sales rep company will now bring its modernized approach to companies in Tennessee, North Carolina, South Carolina, Alabama, Georgia and Florida.
“One of the things that was important to us when launching Right Way Reps was to take a more customized approach to serving our brand partners,” said Adam Jacobson, co-founder and president of Right Way Reps. “By doing this, we’re able to support our brand partners in as few or as many territories as they desire. Always being mindful to ensure that the number of brands per rep never exceeds the point where we’re unable to give each brand the focus needed to be successful in their territory.”
Right Way Reps employs modern technology to provide brands with transparency “throughout the entire sales journey,” the company stated. Future plans involve incorporating additional modern features to its sales platform, such as route planning and direct order placement capabilities.
“The initial purpose of the tech we launched with was designed to make sure brands could easily access sales data, review product placement, and see notes from store visits so they can fully understand their return on investment with our performance,” said Braeden Ruud, co-founder of Right Way Reps and co-founder and chief executive officer of Raised Right. “We’re building off that foundation by now focusing on how to help our reps do their job more efficiently by implementing features like route planning for store visits and having the ability to place orders directly with distributors all in one platform.”
Right Way Reps first launched in October 2022 into the southwestern United States, including in California, Arizona and Nevada. The company is a current partner of several pet food and treat companies, including Diggin’ Your Dog, Savage Cat, Polkadog, SuperSnouts Hemp Company, New Zealand Natural Pet Food Co, Einstein Pet, Nugget’s Healthy Eats, and Raised Right.
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