The lines feature wild caught fish and nutrient-dense organ meat.

The manufacturer introduced its Flavor Fullz pet treats and Chicken Breast Tenders Treats during Global Pet Expo.

Pet food and treat sales were up 16.2% year-over-year.

The functional dog treat line targets anxiety, skin and coat health, and digestion.

Tenderollies™ Dog Treats complement the company’s existing lines of crunchy, baked and extruded treats.

The company will showcase its new meal toppers/treats at Global Pet Expo 2023.

Investors include Leap Venture Studio, Mars Petcare, R/GA Ventures and others.

The pet nutrition and supplies company has partnered with Independent Pet Supply.

Scrumbles will use the investment to expand its team and support sales channel growth.

The celebrity veterinarian will debut new pet food and treat products the pet industry tradeshow.