COS COB, CONN. — Chicken Soup for the Soul Pet Food LLC, a subsidiary of the overarching CPG company, has expanded distribution in Canada through a partnership with Burgham Sales Ltd.
Burgham Sales becomes the exclusive distributor of the company’s pet food and treat portfolio to independent pet stores and retail chains throughout Quebec and Ontario, starting Sept. 1, and will also help the company expand its presence in the Atlantic provinces.
“We have been looking to expand distribution in Canada and feel that Burgham is a perfect match,” said Ed Uebele, senior vice president of sales and marketing for Chicken Soup for the Soul Pet Food. “As a family-owned business they share the same customer intimacy and care that Chicken Soup for the Soul has been demonstrating for the last 16 years. Quality and value combined with a positive retailer relationship.”
Steven Schlichtmann, vice president of marketing and operations for Burgham Sales, added, “We are very excited to be working with Chicken Soup for the Soul! Their brand recognition is off the charts and we look forward to supporting the existing network of dealers while growing the brand to a new level, by offering the entire line to the Canadian market.”
Chicken Soup for the Soul Pet Food offers complete-and-balanced dry and wet diets for dogs and cats, including grain-free options, as well as a full line of biscuit, soft chew and “savory sticks” dog treats. All treat products are free from corn, wheat, soy, artificial ingredients and byproduct meals.
“Our super premium, affordable pet food is already widely appreciated throughout North America for its healthy ingredient decks as well its affordable price point,” said Jim Simplot, vice president of sales and national accounts for Chicken Soup for the Soul Pet Food. “We look forward to working with Burgham’s passionate and resourceful sales team to expand our Canadian presence.”
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