The premium dog food brand has partnered with a leading investor, Initialized Capital, to pilot a “text-to-buy” platform for mobile ordering, customer support and dynamic marketing.

The pet products distributor has completed refinancing efforts to facilitate future growth with US retailers and brands.

The company has opted to offer its new line of functional cat treats available through Chewy only, until Jan. 1, 2021, to accommodate pandemic-related shifts in the retail landscape.