FRANKLIN, TENN. — Mars Petcare’s NUTRO™ brand launched its new line NUTRO™ SO SIMPLE™ on April 5. The NUTRO SO SIMPLE line features dog food and toppers formulated with simple, high-quality ingredients to provide pet parents with healthy options.

"The NUTRO brand is a leader in creating dog food that is rich in nutrients, full of flavor and made with real, recognizable ingredients," said Jean-Paul Jansen, vice president of marketing, Mars Petcare North America. "With NUTRO SO SIMPLE recipes, we've taken that philosophy a step further, offering a new line of dry and wet products with ingredient transparency at their core. Every recipe is made with carefully sourced high-quality ingredients. It really is that simple."

NUTRO SO SIMPLE food and treats are formulated with natural flavors, vitamins, minerals and other nutrients necessary to keep dogs healthy. The line features two dry foods and two wet food varieties:

  • Dry Dog Food With Chicken includes chicken, brown rice, barley, peas and flaxseed.
  • Dry Dog food With Beef includes beef, chicken, whole grains, peas, eggs and flaxseed.
  • Meal Complement for Dogs Chicken Recipe in Bone Broth includes chicken, bone broth, carrots, green beans, quail eggs and flaxseed oil.
  • Meal Complement for Dogs Chicken & Duck Recipe in Bone Broth includes chicken, bone broth, duck, sweet potatoes, green beans and flaxseed oil.

Both the Meal Complement recipes can be served as a meal topper or mix-in, as well as a treat.

The NUTRO SO SIMPLE line is part of NUTRO’s existing product offerings, including its NATURAL CHOICE™ and NUTRO Limited Ingredient Diet dog food, all of which are formulated under NUTRO’S FEED CLEAN philosophy. All of NUTRO’S products are formulated with simple, non-GMO ingredients with real proteins as the first ingredients. The pet foods do not contain any chicken byproduct meal, corn, wheat, soy, artificial flavors, colors or preservatives.

The new NUTRO SO SIMPLE line is now available at major in-store retailers, including Target and PetSmart, as well as online via Amazon, Chewy and Walmart.

Read more about new pet food and treat products.