Rob Ferguson, general manager of pet food and snacks for The J.M. Smucker Company, highlighted the company’s success in “reinvigorating” its cat food and treat portfolio.

The company has released a short documentary detailing President Mitch Felderhoff’s experiences after eating nothing but his company’s dog food for one month.

Partner in Pet Food, based in Hungary, has announced plans to purchase Doggy to expand its product portfolio and distribution network.