A variety of treats and toppers for dogs and cats launched from July to December 2023.
From January to June 2023, new product launches revolved around pet humanization and increased consumer awareness toward pet health and wellness.
Including a cell-cultured meat broth, superfood toppers, upcycled ingredients, insect-based treats and much more.
Many pet food companies took this year’s theme to heart, debuting pet nutrition innovations that speak to numerous evolving trends throughout the industry.
Take an inside look into Hill's Pet Nutrition's Tonganoxie facility.