Hill’s Science Diet adult and senior dry dog and cat food now includes ActivBiome+ Multi-Benefit technology.

According to Nextin Research, wet pet food purchasers are generally more concerned about palatability and are pickier than dry food shoppers.

Superfood Morsels for dogs offers the benefits of freeze-dried raw nutrients in a shelf-stable, easy-to-serve format.

The animal welfare fundraising platform announced the launch of its new pet food product line, CUDDLY Food. 

The company launched its new FreeStyle Small Breed Beef & Sweet Potato and FreeStyle Limited+ Lamb recipes during Global Pet Expo.

The new launches include two new dog product lines, cat offerings and expanded product lines. 

New innovations include functional dry dog foods, a soft dental treat format and hydrating cat foods. 

The company’s US pet food business held its dollar share for the first time in two years. 

The brand’s full range of dog foods and treats are now available via e-commerce pet retail giant Chewy.