The company has partnered with Pan Pacific Pet, one of western Canada’s largest pet product distributors, to assist independent pet stores establish online sales platforms.

Goodboy has entered the solutions-based dog supplement category with a line of functional formulas offering bladder and kidney health and hip and joint support, among other areas.

The company detailed the pet brand’s evolution and growth over the last 2 years and outlined its strategy for sustaining that growth.

Pet specialty retailers will be able to create custom store websites through eTailPet, offer thousands of products and have them fulfilled directly through WholesalePet.com.

E-commerce and FDM are up, pet specialty is down at the end of fiscal 2019.