PHOENIX — On April 5, PetSmart announced an expansion of its fresh and frozen pet food offerings through an exclusive partnership with Nom Nom Now. The fresh frozen dog food is now available at select PetSmart stores and on PetSmart.com, marking the brand’s entrance into brick-and-mortar retail.
Nom Nom’s dog food is formulated with whole ingredients, meat and vegetables, and is developed with the aid of veterinary nutritionists. The food is packaged fresh then frozen before shipping out to consumers or to PetSmart stores.
"There is great opportunity in the fresh pet food market which accounted for nearly $1.5 billion in sales last year alone and is projected to grow 25% to 30% annually over the next few years," said Stacia Andersen, executive vice president and chief customer officer, PetSmart. "Nom Nom excels in the space, focused on producing quality, nutritious products made here in the US. With this exclusive partnership, we are the only retailer to offer Nom Nom fresh food in stores, making their food available to consumers same-day alongside the many products and solutions pet parents already rely on PetSmart to provide."
Nom Nom’s pet food is also available for curbside pickup and DoorDash delivery options through PetSmart and its e-commerce platform.
"Our partnership with PetSmart lets even more people access the pet health benefits that Nom Nom's fresh food can provide," said Nate Phillips, co-founder and chief executive officer, Nom Nom. "We see this as a great opportunity to introduce the brand and the fresh feeding experience to a whole new group of people who may otherwise not have found it. We're excited to share these positive outcomes with PetSmart customers."
This exclusive partnership follows Mars Petcare’s acquisition of Nom Nom, announced in January of 2022.
Read more about pet retail trends.