GLENDALE, ARIZ. — Bundle x Joy, a women-led pet care brand, has expanded its presence into brick-and-mortar retail. The brand’s products will appear in nearly 450 stores, including Sprouts Farmers Market and Whole Foods Market.
Bundle x Joy offers purpose-driven pet nutrition products formulated with superfoods. The brand’s products include complete-and-balanced diets made with real meat, plant-based superfoods and probiotics; treats made with a superfood blend of sweet potatoes, chia seeds, blueberries and cranberries; supplements made with functional ingredients; and pet accessories.
Bundle x Joy’s products currently include:
- Vibrant, a complete-and-balanced salmon formula
- Golden, a complete-and-balanced chicken formula
- Brave, a complete-and-balanced lamb formula
- Ride & Vibe, a salmon superfood jerky treat
- Rise & Shine, a chicken superfood jerky treat
- Leash & Load, a beef superfood jerky treat
- Glowing, a skin and coat supplement
- Gutsy, a digestive supplement
- Radiant, a hip and joint supplement
All the products are formulated with expertise from nutritionists. The brand also offers personalized Bundles, combining its various nutrition products to target a dog’s individual needs.
Seven of Bundle x Joy’s SKUs hit Whole Foods shelves throughout Arizona, California, Hawaii and Nevada. The brand’s products are just a few of the many pet care and nutrition products Whole Foods introduced to its pet category.
“When I launched Bundle x Joy, I knew that I wanted to lean into my West Coast roots growing up in Southern California and now leading our brand as a Phoenix-based business,” said Jess Berger, chief executive officer and founder of Bundle x Joy. “We were beyond excited to work alongside the Local Supplier team in the Southern Pacific region at Whole Foods Market, giving a startup like ours a chance to launch in the sea of big brands and CPG companies in the pet aisle.
“We believe that the pet market has largely ignored the majority of the population purchasing pet products, seizing our opportunity as a female-led team to build the pet brand we wish existed,” Berger added.
The 7-month-old brand will soon roll out three of its SKUs at Sprouts retail locations.
“We were so excited to have the opportunity to present to Sprouts Farmers Market at our EXPO West debut earlier this year,” Berger said. “With only eight minutes to pitch, we were ecstatic to hear that the buyer wanted to bring in our superfood jerky bars to all stores. This partnership allows us to reach even more pups across the United States, and to scale into national retail more quickly next year.”
Alongside its dedication to pet health, the brand is also dedicated to supporting female entrepreneurs. Bundle x Joy runs a 3% give-back program to help fund women in entrepreneurship, as well as local communities.
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