The Golden Pet Manufacturing plant will leverage a robust supply chain to produce premium, freeze-dried raw pet foods.

The new logo, package designs and website are intended to communicate simplicity and quality.

The expanding pet food and treat retail space requires brands to keep up with consumers’ buying behaviors.

The brand has added two new formulas with premium raw ingredients.

The brand has introduced four vet-formulated recipes under its new Better Life Bites™ Wellness Treats portfolio.

The celebrity veterinarian has expanded his pet food line to include formulations appropriate for both growing and geriatric dogs.