LOS ANGELES — On May 25, Dr. Marty Pets officially rolled out a rebrand of its premium dog and cat nutrition portfolio, including updated package designs, a modernized logo and a new website. The new aesthetic was developed to illustrate the company’s core mission of being “Champions of Change.”

"At Dr. Marty Pets, we're changing the way pet parents think about pet food," said Marty Goldstein, DVM, founder of Dr. Marty Pets. "We're committed to bringing education and awareness to pet parents on what a healthy diet is and is not.”

The new branding features more subtle design elements on packaging to communicate simplicity. Currently, Dr. Marty Pets offers two freeze-dried raw pet food lines: Nature’s Blend for dogs and Nature’s Feast for cats. The company also sells Better Life Bites, a collection of freeze-dried dog treats targeting mobility, digestive health, immunity and heart health.

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