The company is using a proprietary fermentation process to develop lab-cultured yeast proteins for the treats, focusing next on producing animal-free meat proteins.
The KeyShure line offers higher mineral bioavailability and for pet diets the PuraChol-branded choline line extension is marketed under the PetShure brand.
Goodboy has entered the solutions-based dog supplement category with a line of functional formulas offering bladder and kidney health and hip and joint support, among other areas.
The online summer class, Sales and Marketing in Animal Health Industry, will introduce and practice key concepts applicable in a wide range of animal health industry segments.
Many pet food companies took this year’s theme to heart, debuting pet nutrition innovations that speak to numerous evolving trends throughout the industry.