A new line of supplements for dogs, Goodboy, has hit the market as demand for functional pet treats and solution-based supplements continues to grow among modern pet owners. Goodboy supplements are offered direct-to-consumer via e-commerce.
Launched in December 2019, the company designed its formulas to offer pain reduction in dogs, doing so in a way they believe “takes the confusion” out of purchasing pet supplements.
"We found that there were a lot of options when it came to self-care for people, but you’re kind of left on your own when it comes to your pet,” said Stefan Lewinger, co-founder of Goodboy. “You can wade through your local pet shop or look through reviews on Amazon, but we found it was hard to directly find what you’re looking for.”
Goodboy supplements are customizable using a quiz-based algorithm. Questions about age, breed, weight and gender go into the algorithm, as well as specific health concerns and follow-up questions, to create a unique profile targeting a dog’s individual health and wellness needs.
The algorithm also determines appropriate dosage and supplements are delivered in a recurring subscription basis.
Goodboy supplements can be shipped anywhere in the United States. They are also manufactured in the United States in a CGMP-certified facility, according to Goodboy. Supplements are processed through cold forming, limiting heat exposure to preserve nutrients.
The supplement line includes a calming formula, hip and joint care, bladder and kidney support, and a probiotic formula, as well as a complete care formula to promote overall health and wellness. They can also be purchased in “bundles” to target more than one health area.
Goodboy’s bladder and kidney formula is formulated with cranberry powder, organic marshmallow root powder, organic licorice powder, organic astragalus powder and Nettle seed powder to offer urinary tract and bladder health, immune system support and anti-inflammatory benefits, as well as kidney detoxification and digestive support.
The calming supplements contain chamomile flower powder, passion flower powder, ginger root powder and L-tryptophan. These ingredients help manage stress responses and serotonin levels in the brain, promote joint health and ease gastrointestinal issues.
Goodboy’s hip and joint health formula includes glucosamine from shellfish, chondroitin sulfate, methylsulfonylmethane (MSM), Omega-3 fatty acids from fish oil, and manganese to aide in mobility, ease arthritis and ligament issues, promote healthy bone growth, liver and kidney function, and help clear up skin conditions and allergies.
The probiotic formula contains turmeric, Lactobacillus acidophilus and yucca schidigera extract to offer anti-inflammatory benefits, as well as ease gastrointestinal issues.
Finally, the company’s Complete Care supplements target hip and joint and skin and coat health. They are formulated with glucosamine from shellfish, chondroitin sulfate, MSM, ascorbic acid, Omega 3, Omega 6 and yucca schidigera extract.
"Goodboy is a brand built on transparency and community,” said Kari Sapp, chief executive officer and co-founder of Goodboy. “I think what differentiates us from other brands is how open we are with our customers…. Our products are specially crafted to fit the needs of your specific dog. We want to know you as a pet owner and how we can make products that add value to your pup’s health. Our focus is on creating a community, a dedicated base of subscribers and customers who want to do the most for their canine companions.”
Read more about new pet food and treat products.