MANHATTAN, KAN. — Kansas State University announced April 7 it is introducing an online course specifically geared toward teaching sales and marketing strategies for the animal health industry as part of its Master of Agribusiness Animal Health cohort curriculum.
The course, Sales and Marketing in Animal Health Industry (AGEC 735) will serve as an introductory lesson in sales and marketing principles as they pertain to the industry. It will be taught by Dr. Aleksan Shanoyan, an associate professor of agricultural economics, and will be offered to graduate students.
“The course combines theory and practical application of sales and marketing concepts through the use of lectures, case study discussions, and first-hand insights from industry experts in animal health,” Shanoyan said. “It is designed with a strong emphasis on practical application. Students will walk away not only with the knowledge of marketing concepts and frameworks, but also with the experience of applying those concepts to conduct marketing research and develop marketing plans that address real-life situations.”
The course will cover several topics, including key marketing concepts and strategies, how to leverage marketing research, connectivity and customer experience, market segmentation and brand positioning, product development and pricing, and go-to-market strategies.
It will offer both business-to-business and business-to-consumer perspectives and allow students to practice these objectives in the context of the feed and pet food markets.
The online class is intended for early- and mid-career professionals prospectively entering a career in the animal health industry, including veterinarians, food manufacturing, pharmaceutical development, compounding, distribution, technical services, animal nutrition and retail.
“There are three main groups that will benefit from this course,” Shanoyan said. “Current animal health industry professionals who want to improve their marketing and sales knowledge; individuals who plan on entering and building a career in the animal health industry; and professionals who work in industries connected to the animal health sector.”
The course will be open to anyone with a bachelor’s degree and at least two years of professional experience in the industry. Sales and Marketing in Animal Health Industry will be offered from June to August 2020.
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