The data technology company has launched a Neighborhood Pet channel, focusing on providing data-driven insights and solutions to independent retailers and manufacturers.
More and more human brands, including those that represent celebrities, are entering the pet market to capitalize on industry trends toward humanization and premiumization.
Cold extrusion can be used for a wide range of products, including those containing sensitive ingredients as it minimizes heat processing to preserve nutrient quality.
The company conducted formulation, processing and feeding trials to determine its Salmigo Protect L60 ingredient could deliver more function than glycerine in pet diets and snacks.
WoofWell has entered the functional pet nutrition market with a line of supplements targeting specific health concerns for German shepherds, French bulldogs, golden retrievers and Yorkshire terriers.