CHICAGO — SPINS, a data technology company in the health and wellness space, on Aug. 27 launched its Neighborhood Pet channel to provide data-driven insights and solutions for pet industry retailers and brands, particularly independent and pet specialty stores.
As the pet retail landscape continues to evolve, companies like SPINS are helping independent pet stores stay relevant as other channels – namely food, drug and mass (FDM), grocery and e-commerce —continue to gain market share.
“SPINS continues to make substantial investments in the natural product Industry’s full ecosystem of innovation by supporting brands and retailers through access to market, benchmark, and product intelligence data,” said Tony Olson, owner and chief executive officer of SPINS. “Now, with the introduction of our Neighborhood Pet Channel, SPINS builds upon our mission to increase the presence and accessibility of natural and better-for-you products through education for pet owners, which also translates into success for both pet brands and retailers.”
Through this channel, SPINS will use its retail sales data to reveal trends and opportunities for brands, as well as helping independent retailers make informed and on-trend buying decisions.
For example, SPINS points to four major pet industry trends-to-watch: preferences for natural options, pet food customization, achieving internal and external sustainability, and reinvigorating the “neighborhood store experience.”
“The pandemic has created a unique opportunity and a captive audience for both pet brands and retailers to experience expedited growth as people acquired all available pets from shelters and stores – a trend that is expected to continue for the foreseeable future,” Olson added. “Now more than ever, having the right data and expert insights, like those available through the SPINS Neighborhood Pet Channel, at their fingertips will help businesses make decisions that will position them for success in the future.”
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