CHICAGO and NEW YORK — Global market research firm IRI announced Dec. 7 a new partnership with 1010data, an analytical intelligence firm for the consumer goods and other markets, in which the two companies will “democratize data-driven analytics” for use in the CPG space.

As part of the partnership, IRI and 1010data will finance a joint program office to develop new products that will help them improve analytical tools for retails and manufacturers.

"We are thrilled to join forces with a best-of-breed company like 1010data and look forward to working together to more seamlessly embed data-driven analytics within CPG organizations and enable easier access to insights that drive growth," said Andrew Appel, president and chief executive officer of IRI. "1010data's capabilities and long history of enabling internal and external data collaboration are a terrific complement to IRI's data and technology and will help our clients more effectively compete in the evolving CPG landscape."

The companies will develop solutions to enhance collaboration, optimize in-store and omnichannel performance, foster supply chain flexibility and support more efficient sales strategies. IRI and 1010data will leverage their CPG assets, media solutions, artificial intelligence and machine learning technologies to assist “some of the biggest retailers in the United States,” they said.

"Disruption from the COVID-19 crisis has led CPG manufacturers and retailers to lean more heavily than ever on real-time, reliable data and insights to optimize their strategies, so the combined skillsets of 1010data and IRI have never been more relevant or critical to our clients' success," said Inna Kuznetsova, chief executive officer of 1010data. "We look forward to leveraging IRI's robust data assets and media solutions to better serve our mutual clients, and we're excited to partner with them to jointly create innovative solutions that meet our clients' growth objectives."

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