A study by Kabo, a fresh dog food company in Canada, reveals more Baby Boomers and Millennials are choosing e-commerce options due to safety concerns and convenience.
More and more human brands, including those that represent celebrities, are entering the pet market to capitalize on industry trends toward humanization and premiumization.
The pet food company released the results from a survey showing pet owners are largely unaware that breed size affects how long certain dogs are considered puppies.