SAN FRANCISCO — Vegan dog food company, v-dog, announced Aug. 27 a partnership with rePurpose Global, a crowdfunded movement supporting the removal and minimization of plastic waste bound for landfills and oceans.
Through this partnership, a percentage of v-dog purchases will go toward rePurpose Global’s mission of collecting, processing and repurposing plastic waste.
V-dog hopes to offset its pet treat packaging through the initiative. According to the company, 200% of the plastic used in v-dogs treat packages will be redirected from landfills each year.
"We've always been committed to sustainability," said Lindsay Rubin, vice president of v-dog. "One of the best reasons to switch to plant-based nutrition for your dogs is that vegan dogs have a smaller 'carbon paw print.' Partnering with rePurpose Global to eliminate the impact of plastic from our production is an exciting opportunity to extend our commitment in a meaningful new way."
Additionally, the partnership benefits Taka Taka Solutions, a waste recycling business in Nairobi, Kenya. Funding will also support the economic development recycling initiatives and provide waste workers with occupational safety, health insurance and skills training.
"Now, more than ever, we need brands like v-dog to take the lead on environmental action," said Svanika Balasubramanian, chief executive officer of rePurpose Global. "Their decision to go plastic negative will undoubtedly resound across their industry, and we're excited to help them achieve their sustainability goals moving forward."
Read more about sustainability in the pet food and treat supply chain.