BRENTWOOD, TENN. — Tractor Supply Company, a rural lifestyle retailer in the United States, announced Aug. 24 it has added VICTOR Super Premium Pet Food products to its brick-and-mortar and e-commerce stores.
This comes after the retailer added one of VICTOR’s top products in July, Hi-Pro Plus, and is looking to expand its partnership to offer a wider variety of VICTOR products.
“Tractor Supply knows that dogs are more than pets; they are family,” said Nicole Logan, vice president and divisional merchandise manager at Tractor Supply. “We are excited to add VICTOR to our array of pet food because the brand is known for its high quality and high standard of ingredients that pet owners want for their dogs. From puppies to adults and from active sporting dogs to less active pets, you will find a VICTOR formula that is designed specifically for the nutritional needs of your dog.”
According to Tractor Supply, it is the first retailer to carry multiple VICTOR formulas nationwide.
VICTOR premium dog diets are produced by Mid America Pet Food in Texas. Each formula features the company’s proprietary blend, which includes selenium yeast, mineral complexes, prebiotics and probiotics, to support metabolic and immune system health.
“VICTOR’s history is rooted in creating super premium pet food at a common-sense value,” said Greg Cyr, chief executive officer and president of Mid America Pet Food. “We see this as a natural partnership for us, and we’re very excited to be bringing VICTOR to Tractor Supply as we look to help support the loyal companion that’s always by your side through high-quality nutrition you can feel good about.”
Tractor Supply Company operates stores in 49 states, primarily in small and mid-sized communities, as well as a nationwide e-commerce platform.
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