From ashwagandha to biotics, formulators are looking to nutraceutical ingredients to add extra nutritional and functional value to pet foods, treats and supplements.

The brand’s Smart Vitality Premium Supplements line offers targeted health support for dogs. 

The treats add to the company’s existing line of supplements for dogs.

This is the latest of several moves the pet wellness company has taken to advance its environmental and social initiatives.

The new supplements target gut health and digestion, joint and mobility support, and stress and anxiety management.

The brand aims to provide pet parents with greater access to its premium dog nutrition products.

Cave Pets’ dog supplements are Regenerative Organic Certified®, supporting soil health and animal welfare.

Hear what brands took away from this year’s pet industry tradeshow.

The brand’s products will now be offered to Phillips’ network of more than 6,000 independent retailers across the United States.

The company’s full line of pet supplements will be available at more than 2,200 retail stores, significantly expanding its reach.