Many pet food companies took this year’s theme to heart, debuting pet nutrition innovations that speak to numerous evolving trends throughout the industry. 

The new Breed Specific Soft Chew® line offers solutions focused on common challenges experienced by specific dog breed types. 

The product is likened to “Gatorade for active dogs.”

The company showcased its new Whole Food Multivitamin, Postbiotics Plus, and Collagen Plus supplements, as well as a pet balm.

At a daily dose of 5mg per kg of body weight, no significant long-term risks were observed.

Several pet food, treat and supplement brands represented by Matrix Partners will showcase their latest innovations at the annual tradeshow.

According to a recent clinical study, Animal Biosciences’ Leap Years supplement can significantly improve cognitive function, among other things, in canines.

The fish oil pet supplement brand has partnered with rePurpose Global to support its Project Laut Yang Tenang initiative.

ButcherBox For Pets offers a complete-and-balanced food, treats and supplements for dogs.

In addition to Omni, the other startups in the eighth cohort include GeekoVet, Innovative Pet Lab, Scooch, VetVerifi and WIMBA.