Marking its first in-store availability in the United States, the top-selling product is now available exclusively at Walmart. 

Good Effing Gut is a soft chew supplement designed to support digestive and immune health in dogs.

The pet wellness brand’s product offerings are now available on the e-commerce platform. 

The new Pre+Post+Probiotic Chews are formulated with the brand’s proprietary BotaniTek™ Digestive blend to provide digestive and immune health benefits.

This year’s show floor was filled with an influx of cat nutrition, premium formats geared to help consumers “build” their pets’ bowls, and naturalized, minimally processed formulas. 

The supplement is designed to promote calm demeanor, aid in relaxation and help pets manage behavior in stressful situations. 

Several pet nutrition companies were highlighted during the event’s New Products Showcase Awards.

The supplement is formulated with science-backed ingredients to support metabolism, digestion and a sense of fullness after eating. 

The supplements are NASC-certified and contain functional ingredients, targeting several areas of dog health.

The company will unveil new biscuit treats and supplements under its Wholesome Pride® brand at Global Pet Expo.