GREEN BAY, WIS. — Carnivore Meat Company, the maker of Vital Essentials Raw and Nature’s Advantage pet food and treat brands, announced Aug. 13 the appointment of Leslie Durocher as an account specialist for the Northeast region.

Durocher will be tasked with managing sales and distribution for Vital Essentials and Vital Cat brands throughout Connecticut, Massachusetts, New Hampshire, New York, Rhode Island and Vermont.

She brings career experience as a small business owner, as well as previous positions in advertising sales and small business equipment leasing and financing, to her new role.

“Leslie is a sales pro and has been working with the small business community around the country her entire career,” says Joey Weichmann, national sales manager for Carnivore Meat Company. “Her tenacity and exceptional follow-up and follow-through will help her build strong relationships with our retail and distribution partners throughout the Northeast region.” 

Durocher’s main responsibilities as account manager include brand education, event support and promotional event execution for the Vital Essentials and Vital Cat brands. She will also manage distributor and sales representative relationships.

Durocher holds a bachelor’s degree in finance from the University of Davenport.

“I’m excited to be a part of the Carnivore Meat Company team,” she commented. “I love the mission and culture and it’s a fun atmosphere with great people.”

Read more about personnel changes throughout the industry.